“In 1998, a friend from Sherwood Baptist Church in Albany, Georgia, invited Alex to share his video skills at a Christian summer camp. Alex’s creative energy caught the attention of Sherwood’s senior pastor, Michael Catt, who was reshaping Sherwood using Rick Warren’s The Purpose Driven Church as a guide.”
Source: Purpose Driven Connection (not an endorsement-emphasis mine)
Ironic statement considering Catt utilized Purpose Driven Church to “grow” his church but ok…
It appears Michael Catt’s application of Rick Warren’s Purpose Driven Church helped surge his fledgling movie production group, soon after the movie Flywheel “support” in the form of checks came flooding in for the next projects. The following is from the same article quoted above:
“The film company still prayed on the set and still maintained the volunteer feel of a community project. But to market this movie, Michael Catt decided to host two screenings of Fireproof, each with a total of 4,000 pastors and their wives, at the annual Southern Baptist Convention in Indianapolis. “Those are 4,000 megaphones that go out and say, ‘I just saw this movie,’ ” he says. Provident’s PR machine then kicked in, and more than 250 similar screenings followed, with an average audience of 500. “It feels like there were a million people,” Catt says. And it paid off big-time.
From all over the country, requests for advance copies of the movie came cascading into the little church in Albany, Georgia. Everyone wanted to show the movie to their groups. Catt told them they had to wait until September.
And so it was that Fireproof came roaring into 839 theaters on September 26, 2008, ranking No. 4 in box-office sales nationwide, blowing past such multimillion-dollar releases as Miracle at St. Anna and Choke, holding on to earn $33 million at the box office, and finishing as the No. 1 indie feature of 2008.
Booksellers, meanwhile, started being flooded with requests for copies of The Love Dare, which was little more than a blank-paged prop in the movie. Demand was so strong that the Kendrick brothers had to sit down and write it in a hurry. Published by B&H Group of Nashville, the book came out October 12 and spent the next three months jumping back and forth between No. 1 and No. 2 on The New York Times best-seller paperback advice list.
Sherwood does not discuss its share of movie income. But executive pastor Jim McBride does point out that after theater owners, distributors, advertisers, promoters, and others take their cut, there is a lot less left for the church than one might expect. Even so, he says, there has been enough to help pay down debt for Sherwood’s Generations campaign, an outreach program aimed at youth. Included is a new $5 million sanctuary and a $4 million sports park open to the public. It features tennis courts, jogging trails, fishing ponds, horse stables, baseball diamonds, and a bright white 10-story-high cross.” Source Purpose Driven Connection same article used above (not an endorsement)
Rick Warren is on all accounts not a standard on godliness in my opinion. He’s sold out, whether or not he ever was a regenerate Christian I have no idea. I’ve done extensive posts on him over the years and simply don’t bother with him anymore because it’s like pointing out the obvious. He’s a wolf in wolf clothing not sheep’s clothing. So, Michael Catt desired to become more like the Mega-Church Saddleback, he definitely has achieved great success and notoriety among fellow Mega Pastors, he even has his own “honorary Doctorate degree.”
From Michael Catt’s bio: